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Yet even some online daters view the process itself and the individuals they encounter on these sites somewhat negatively.

Around one in ten online daters (13%) agree with the statement that “people who use online dating sites are desperate,” and 29% agree that online dating “keeps people from settling down because they always have options for people to date.” Familiarity with online dating through usage by friends or family members has increased dramatically since our last survey of online dating in 2005.

People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.

And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

In addition, people who have used online dating are significantly more likely to say that their relationship began online than are those who have never used online dating.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.In general, online daters themselves give the experience high marks.Some 79% of online daters agree that online dating is a good way to meet people, and 70% of them agree that it helps people find a better romantic match because they have access to a wide range of potential partners.This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.Looking only at those committed relationships that started within the last ten years, 11% say that their spouse or partner is someone they met online.

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